The price that bleeds your business, may save your business.

February 16, 2018 •

Photography by Khaled Sayhed

Payal’s story with ClassPass is the backdrop for this week’s episode of Masters of Scale, How to Price a Product to Scale, and it’s a perfect (though wonderfully complex) case study. The “free” model they landed on couldn’t scale indefinitely. But it was essential to their growth. It’s why I believe the price that bleeds your business, may save your business. MBAs will tell you to figure out your unit economics before you scale. But in Silicon Valley, you scale first, and figure out your unit economics later.

Read the full post on LinkedIn.