The price that bleeds your business, may save your business.
Payal Kadakia thought of everything when she launched Classtivity, the precursor to the fitness subscription service ClassPass. She and her team spent 18 months developing an “OpenTable for classes,” building thousands of partner relationships and a beautiful website. Every time a customer booked a class, Classtivity would make money. But 90 days after launch, Classtivity…