Theranos: Blitzscaling, Blitzfailing, or Blitzfrauding?
Blitzscaling — pursuing rapid growth by prioritizing speed over efficiency in the face of uncertainty — is the primary way to turn startups into world-changing companies like Amazon, Facebook, and Google. Blitzscaling is risky because it involves committing massive resources while the outcome is far from certain. But in winner-take-most or winner-take-all markets, the biggest…