Written by Reid Hoffman with GPT-4, Impromptu offers readers a travelog of the future — exploring how AI, and especially Large Language Models like GPT-4, can elevate humanity across key areas like education, business, and creativity. But, it’s not just a book, it’s a conversation. In a first, Hoffman doesn’t just write about GPT-4; he interacts and writes with GPT-4, letting readers see the technology’s capabilities — its strengths and limitations alike. Using GPT-4 as his “author’s co-pilot,” Hoffman paints an intriguing, challenging, and often entertaining picture of what’s possible: where trouble may arise, but also crucially, what could possibly go right. His conversation with AI takes us on a journey to the future, where AI is not a threat, but a partner. A partner that can help us unlock our full potential as human beings.
The key to scaling a successful business isn’t talent, network or strategy. It’s an entrepreneurial mindset–and that mindset can be cultivated. Based on the podcast Masters of Scale, this book draws on more than 100 interviews between Reid Hoffman and the founders and CEOs of Apple, Nike, Netflix, Spotify, Google, Instagram, Microsoft, and more. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? Filled with counterintuitive insights and wisdom, this unique insider’s guide will inspire you to reimagine how you do business today.
with Chris Yeh
What separates the startups that get disrupted and disappear from the ones who grow to become global giants? Contrary to the popular narrative, it’s not their superhuman founders or savvy venture capitalists. Rather, it’s that they have learned how to blitzscale. Blitzscaling is a specific set of practices for igniting and managing dizzying growth; an accelerated path to the stage in a startup’s life-cycle where the most value is created. It prioritizes speed over efficiency in an environment of uncertainty, and allows a company to go from “startup” to “scaleup” at a furious pace that captures the market.
with Ben Casnocha and Chris Yeh
The employee relationship is broken, leaving managers with an seemingly impossible dilemma: You can’t afford to treat employees like family (which they never were). But you can’t build a lasting, innovative business when every employee acts like a free agent. The alliance is a two-way relationship that lets company and employee work together toward common goals, even when some of their interests differ, and represents a new way of building long-term relationships in today’s volatile economy.
with Ben Casnocha
How do you survive and thrive in this fiercely competitive economy? You need a whole new entrepreneurial mindset and skill set. Startups — and the entrepreneurs who run them — are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. To accelerate your career in today’s competitive world, the key is to manage your career as if it were a startup business: a living, breathing, growing startup of you.