Make Market Realities Work for You No matter how much heart and hard work you throw into something, no matter how good your intentions, no matter how strong your convictions—if real customers don’t want what you’re offering, you’ll go out of business. In the immortal words of Alec Baldwin’s character in Glengarry Glen Ross, “Third…
Ten years ago, when Ben Casnocha and I published The Startup of You, we wrote that we have entered the Age of the Inconceivable, an era in which things we previously couldn’t even have imagined happen again and again and again. Now that we have updated and are re-releasing the book a decade later, this is…
Attracting investment is such a fundamental part of entrepreneurship that it’s easy to think about it with less nuance than one should. After all, the job of investors is to invest. And their incentive to do so is clear – they’re looking for a big financial return on their investment. So what’s to over-think? If…
It’s said that when architects walk through an office, they see ceiling ornamentation, light sources, building acoustics. When psychologists walk through an office, they see unresolved father issues and avoidant personality disorders. When I walk through an office, I see networks. I know that makes me sound like the kid from The Sixth Sense. But I…
It’s graduation season again and I know that there are a great many students graduating who don’t feel ready for the new world of work. It’s true that the world is changing dramatically, but as a new grad I want you to know that if you have anxiety about what to do next and where…
Risk tends to get a bad rap. We associate it with things like losing money in the stock market, or riding a motorcycle without a helmet. But risk isn’t the enemy–it’s a permanent part of life. In fact, being proactively intelligent about risk is a prerequisite for seizing breakout opportunities. Many more people would enjoy…
Earlier this month, I wrote that breakout opportunities are what transform your career. Opportunities do not float like clouds. They are firmly attached to individuals. If you’re looking for an opportunity, you’re really looking for people. If you’re evaluating an opportunity, you’re really evaluating people. If you’re trying to marshal resources to go after an opportunity,…
Success begins with opportunities. Opportunities are like the snap to the quarterback in football. You still have to move the ball down the field; you still have to execute. But without a snap to the quarterback, there’s no touchdown. For a young lawyer, an opportunity could mean being assigned to work with the smartest partner…
Relationships are living, breathing things. Feed, nurture, and care about them: they grow. Neglect them: they die. The best way to strengthen a relationship is to jump-start the long-term process of give-and-take. Do something for another person—help. But how? Here’s a good example. When Jack Dorsey was cofounding Square—the mobile payments company that turns any smartphone…
Imagine you receive a digital camera with a built-in memory card for your birthday. You bring it on a six-month trip to Africa where you won’t have access to a computer—so all the photos you want to keep must fit on that one memory card. When you first arrive you snap photos freely, and maybe…
As I wrote in my previous post, each type of relationship in your life is different. Today, we’re going to focus on two types of relationships that especially matter in a professional context: allies and acquaintances. Professional Allies: People Who Have Your Back What makes someone an ally in your job and career? First, it’s someone you consult regularly…
In my previous post, I wrote about why relationships matter in your career. Yet, “relationship” can mean many things. It can be long-distance or proximate, project-only or long-term, emotionally close or purely professional. There are bosses, coworkers, colleagues, and subordinates. There are friends, neighbors, family members, and long-lost acquaintances. There are people you relate to out of love,…
Even if you realize the fact that you are in Permanent Beta, even if you develop a competitive advantage, even if you adapt your career plans to changing conditions—even if you do these things but do so alone—you’ll fall short. World-class professionals build networks to help them navigate the world. No matter how brilliant your mind or strategy, if you’re playing a…
In my earlier posts I’ve written about how to establish a competitive advantage in the career marketplace and how to do flexible career planning via Plan A, Plan B, and Plan Z. Here, I want to recap five key considerations you should keep in mind when you are crafting any sort of career plan. 1. Leverage Your Competitive Advantage…
In my last post I discussed the three puzzle pieces that comprise your competitive advantage as a professional. More than 2,000 of you commented, shared, and tweeted your responses. Today, I’m going to show how to take the next step — how to incorporate your competitive advantage into a “flexibly persistent” career planning framework. The Old Way of…